New green tech:
Fuel cells are a tough sell. So much so that GreenTech Media has a running joke: it opens its fuel cell articles with a list of the top three profitable companies in the field. Inevitably, all three are slots are blank. Get it? Despite the fact that the basic technology has existed for decades now, not a single major company has managed to make a fuel cell product viable.
Until now-ish, maybe. The biggest fuel cell concern running, Bloom Energy, is edging perilously close to profitability. Its 100 kilowatt solid oxide fuel cells, called Bloom Boxes, have now been installed at Google, Bank of America, Walmart, and beyond, for around $700,000 a pop.
Read more (source): Motherboard.
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