You Won’t Believe What the Food Industry Is Doing to Keep Americans Hooked on Junk | Alternet

Category: News

The junk food industry is getting sneakier in its tactics to entice people into consuming its concoctions.
June 18, 2013 | With the exposure of troubling obesity rates, outrage over undisclosed genetically engineered wheat (and other) crops, the successful worldwide March Against Monsanto effort in May and statewide bans of GE crops that followed, the US citizenry is expanding its awareness and concern about food health. The junk food industry is responding by getting sneakier in its tactics to entice, exploit and beguile people into consuming its concoctions.

Here are a few of the most disturbing deceptions the industry is using to keep Americans hooked on its junk.

1. Branding Processed Foods to Look “Natural”

Those grill marks on your burger? Not real. They were put there by the factory, just like a pre-torn blue jean purchased at a name-brand store. Junk food companies are branding their foods to have a more natural, homemade appearance—and the painful, Orwellian doublespeak-style irony is that to do so actually requires more processing than ever.

Rather than switch to ingredients that are actually healthier and less processed, food engineers at companies with notoriously processed products—namely Kraft, Wendy’s, McDonald’s and Domino’s, among others—are responding to concerns surrounding overly processed foods with an unhealthy and deceiving facade of healthy looking foods.

Kraft Foods engineers spent two years manufacturing a Carving Board line process that would create uneven turkey slabs, and Wendy’s intentionally created curvier “natural squares” out of perfectly square beef chunks so the squares would appear less processed. Read More at Alternet.org

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